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Look! It’s a Flying Bull!

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I had a long stint in “consumer” media, so I appreciate the desperation of a consumer-oriented newspaper, magazine or website to grab eyeballs.

But in the pursuit of “click bait,” you have to wonder how well the public is being served. I do a scan of several insurance and financial websites and I see plenty of articles designed to draw clicks. They usually feature the top five ways to do this or one weird trick to do that.

The ones that cause me to wince pose as sage advice or warnings. It’s the typical screaming fire when there is none. Or the boy who cried wolf.

Except in this case, it’s the guys who cry bull or bear. No matter what kind of market we’re in, you can count on somebody see bulls forever or a bear around the corner. Sometimes it’s the same guy.

Case in point was MarketWatch. I respect the site and turn to it often, but I was amazed to see a couple of clashing headlines recently.

I saw one the other day that said, basically, that signs pointed to the bull market never, ever losing steam. My first thought was that smells of “famous last words.”

bull

Then I did a simple search to see what this author had said previously about the market. I didn’t have to look back far to see that he had a different frame of mind just a little while ago. This was from a few weeks earlier.

bear

Is it any wonder that consumers are confused?

 

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Steven A. Morelli is editor-in-chief for InsuranceNewsNet. He has more than 25 years of experience as a reporter and editor for newspapers, magazines and insurance periodicals. Connect with Steve →

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